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Why Some Food Products Sell and Others Don't
One of the biggest misconceptions in the food industry is believing that the best product always wins. As chefs, bakers, and food entrepreneurs, we want to believe that quality alone determines success. We spend countless hours refining recipes, sourcing better ingredients, and perfecting techniques. But if you've ever worked in a bakery, café, restaurant, or food business, you've probably noticed something surprising: The product everyone in the kitchen is proud of is not al

Florencia Cusumano
Jun 223 min read


Executive Chef Florencia Cusumano at Argentina Week 2026
During March 9 to 12, Argentina Week, took place in NYC, organized by the Embassy of Argentine Republic and argentinian Consulate in NY. Executive Chef Florencia Cusumano and Argentinian Consul Gerardo Bartolomé Executive Chef Florencia Cusumano at the Argentinian Consulate Chef Florencia Cusumano designed and executed a menu for 400 guests, inspired in argentinian gastronomy and culture. Sourdough focaccia, Beef sirloin, chimichurri, microgreens

Florencia Cusumano
Jun 221 min read


How to scale a recipe for production (and the most common mistake to avoid)
Learn how to scale a recipe from home cooking to professional food production. Avoid the most common mistakes and create consistent, scalable recipes for commercial kitchens. Leonardo Vazquez-Pexels INTRODUCTION When a recipe works at home, it’s easy to assume it’s ready, but in professional kitchens, a working home recipe is only the beginning. Scaling a recipe for production is where most food concepts fail. I must say that the most common mistake has nothing to do with fla

Florencia Cusumano
May 53 min read


MONDAY Haircare by Butler Bakeshop NYC
On March 28th, MONDAY Haircare Popped up at Butler Bakeshop NYC presenting their Haircare products. Butler created an special menu of drinks and pastries for the experience. Head Chef Florencia Cusumano was in charge of the creation of the four pastries of the event. THE PASTRIES Marble Butter Croissants Dipped in white and strawberry chocolate. Gluten Free Tarts Vanilla cream, strawberry buttercream and strawberry powder Sugar Cookies Vanilla bean cookies with bold strawberr

Florencia Cusumano
Apr 61 min read


Criollas by Chef Florencia Cusumano
How I developed a new pastry menu for one of the best argentinian empanadas shops in NYC. I met Mario Vivas, Criollas Baked Owner, many years ago in NYC. But it was in early 2025 that he asked me to develop new products for Criollas. As a Chef, I found that one of the most exciting and passionate tasks for me is to create and innovate every time I have the chance. That's why I came up with ideas that would link Argentina's beautiful ingredients with NYC culture and interest.

Florencia Cusumano
Feb 23 min read
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